Top 5 Fashion Games in Africa Q2 2023 Performance Report

In the second quarter of 2023, the top 5 fashion game applications on a unified platform in Africa demonstrated notable performance in terms of downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive view of these trends.

Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES experienced a fluctuating trend in weekly downloads, peaking at approximately 200K in late March and stabilizing around 105K by the end of June. The app's weekly active users ranged from about 960K to 1.2M, with a peak in late May. Revenue remained minimal throughout the quarter.

Fashion Show: Makeup, Dress Up, published by Dress Up Games for Girls, saw a steady increase in weekly downloads, culminating in over 104K by the end of June. Active users also showed growth, reaching over 511K. Weekly revenue demonstrated a varied but generally upward trend, peaking at $178 in mid-June.

High School BFFs: Girls Team from Teenage Fashion Dress Up saw a significant rise in weekly downloads starting from early May, reaching a high of approximately 140K by the end of May. Active users mirrored this trend, peaking at around 123K. There was no recorded revenue for this app during the quarter.

Project Makeover by Magic Tavern, Inc. maintained a consistent performance with weekly downloads ranging between 26K and 60K, and active users peaking at around 336K in early May. The app's weekly revenue remained strong, with a peak of nearly $11.9K in the last week of June.

Lastly, Merge Studio: Fashion Makeover from Paxie Games showed a dramatic increase in weekly downloads from early June, reaching over 117K mid-month. Active users also saw a substantial rise, peaking at approximately 156K in mid-June. Weekly revenue for this app showed modest variation, peaking at around $1.2K in early April.

For more detailed insights and data, visit Sensor Tower. This analysis provides a snapshot of the dynamic landscape of fashion game applications in Africa for Q2 2023.